Morrisons Annual Report 2024. Full year ebitda for the supermarket chain jumped 6.5% for the year. The report identified value and a need to be competitive as core components of its.
In the company’s annual report morrisons said it has been striving “to build a brand that is broader, stronger, popular and more accessible”. Data from researcher kantar shows morrisons ended 2023 with a uk grocery market share of 8.8%, down 30 basis points on the year.